At re:group they receive numerous Request for Proposals and Quotes (RFPs and RFQs) from prospective clients. Of late, they are becoming more arduous and less helpful in telling designers what they are trying to accomplish. Following a particularly bad experience this summer with the Titanic of all RFPs, they vowed to tell prospective clients what it’s like to be on thier side of the fence in responding to these proposals. So, here is thier moment to wax poetic on the virtues of writing a clear and understandable RFP.

http://www.brandchannel.com/images/papers/471_RFPs_final.pdf