Krispy Kreme UK, the premium doughnut brand famed for its glazed doughnuts, has appointed Epoch Design to handle all of its integrated design work. The Bristol-based agency specialises in FMCG and won the business as a result of a 3-way pitch.

Epoch Design will join other agency partners including Tangible Branding and Spook Media as Krispy Kreme aims to double its presence in the UK over the next 5 years.

Katie de Souza, Head of Marketing for Krispy Kreme, said “Epoch Design demonstrated a real understanding of our business, brand and consumers and approached the challenge with creative flair and genuine enthusiasm.
Their extensive in-store experience and strong FMCG credentials will be a great asset to our team as we move forward.”

The agency will assist with strategic direction for the brand including project work for their iconic doughnuts.